As we come toward the close of another year, we start to reflect on what has passed and look forward to the year ahead.
There is no denying that 2021 has been a year of change, especially with how we work day to day. The fundraising sector is one that has been impacted heavily through not being able to host events, and as a consequence, there are a lot of innovative charity fundraising trends expected throughout the next year.
So, let’s take a look at the top fundraising trends for 2022 below.
Another trend that we have certainly seen come to the fore in recent times is that of hybrid events. A hybrid event combines the offline and online world to full effect.
CAN Mezzanine, recently held its first online event alongside Lord Bilimoria within the KPMG building, using their new state of the art broadcasting technology, with more events being planned throughout 2022 for the future.
They also amplify voices that may feel more comfortable on screen, limit costs on travel, and overcome geographical limitations.
This is the direction we are heading in, and are confident that these online events enable more people to participate. With this technology, there is opportunity to utilise hybrid events for fundraising opportunities.
Artificial Intelligence (AI)
Artificial Intelligence (AI) is a term we have heard a lot of over the past few years, but charities have not been taking up AI in their masses yet. But with the likes of UNICEF and NSPCC experimenting with Chatbots, and with the growth of intuitive automations, we could see more of it going forward.
AI works by following trends, denoting essential patterns, and assessing data, and then using this data to make decisions that better cater to the needs of customers and service users. Tasks can also be streamlined so that fundraising can focus on what really matters; fundraising.
Chatbots are a great example here of how AI is being utilised. They can answer common questions and simple queries without the need for human interaction and could be utilised to promote fundraising activities effectively and encourage people to donate.
Social media reach
Last but not least, charities are going to be increasingly using social media to both build and reach a wider audience.
Social media has grown immensely over the past 2 years, especially TikTok! As a consequence, we are going to see more and more charities prioritise social channels, from LinkedIn and Twitter to Instagram reels and TikTok’s. You must be sure to use the platforms in which your audience is hanging out.
All charities need to focus on enhancing their social media etiquette. Creating a social media strategy is essential for making the most of what social platforms have to offer. It is also important to understand when to meme and when not to.
Having a dedicated social media account manager who can provide a consistent voice for your organsation, is key to keeping your cause and fundraising initiatives at the forefront of your follower's minds.
Final words on the top fundraising trends for 2022
So there you have it: some of the top fundraising trends for the coming year. We hope that this has given you some ideas and suggestions when it comes to ways you can expand your fundraising opportunities and raise money in 2022.
If you need a place to huddle and brainstorm ideas, visit our coworking or meeting room spaces to bring one of your charity fundraising ideas to life. Simply click here to find out more.