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CAN is looking for a Marketing Executive

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Job description:

Marketing Executive – Acquisition

Reporting to:

Marketing Manager

Hours:

9.30 am – 5.30 pm (Mon – Fri) – 35 hours

Based:

Can Head Office, London (49-51 East Road, Hackney ) – multiple locations across CAN offices in Central London

Main purpose of job:

To increase awareness of CAN’s mission to its target audience and to support the lead generation and acquisition strategy for CAN range of products and services.

 

Do you want to play a key role in the growth of CAN? 

 

The Marketing team look after the acquisition and retention of CAN customers (charities and social enterprises). The new Marketing Executive - Acquisition will support the Marketing Manager in developing and managing the lead generation and acquisition strategy across the annual marketing calendar of campaigns and activities.

The role offers the opportunity to work on a wide range of marketing channels (website, social media, email, events etc), including the development of appropriate editorial and content plans.

The post-holder will be responsible for devising and undertaking both traditional and digital marketing activities in order to increase CAN brand awareness, generate qualified leads and support the growth targets in the marketing and sales plan. This will be done through delivering excellent multi-channel campaigns, continuously testing and optimising our websites and campaigns.

Being passionate about digital marketing, digital trends and SEO, in particular, is a must to succeed in the role.

 

Main duties:
  • Support the Marketing Manager in creating, delivering and optimising acquisition strategies (including digital and offline) to increase CAN brand awareness and generate qualified leads for CAN range of products and services.

  • Develop, manage and optimise CAN websites (can-online, can-mezzanine, can-invest, meeting rooms booking system), including maintaining existing platforms, updating with relevant content and functionalities according to priorities, and maintaining a consistent look & feel throughout. Also, help with the smooth transition on to our new website.

  • Reporting about traffic, audiences and SEO strategy through Google Analytics and other platforms.

  • Assist in the development and delivery of AB testing (AB testing CMS, landing pages, creatives, etc) to improve conversion and user experience across different channels.

  • Introduce automated email campaigns using Salesforce and/or Mailchimp for the target audience

  • Develop, manage and optimise the use of LiveChat.

  • Assist the Marketing Manager in the development of sales funnels and user journeys designed to increase conversion.

  • Support the development and management of on-page and off-page SEO and Google Grants and Google Business Manager.

  • Support the Marketing Manager in the development and management of a digital PR strategy.

  • Develop an editorial plan for websites and social media platforms in conjunction with external agencies.

  • Develop and maintain CAN presence on selected social media platforms, including Facebook, Twitter posts, LinkedIn and explore new potential platforms.

  • Contribute to the sales and marketing strategy, supporting its growth by identifying and implementing new online trends, tools and apps useful to lead generation.

  • Be accountable for personal development seeking out opportunities to learn new skills.

  • Adhere to relevant legislation, such as GDPR.

Knowledge and skills required:

Essential

  • Working knowledge and understanding of Third Sector or previous experience working in a marketing team acquisition role
  • Excellent project management skills
  • A natural passion for digital marketing and inbound marketing (SEO, web copywriting, social media management, sales funnel, user journey)
  • Creative and analytical thinking skills
  • Strong numeric skills
  • Excellent copy and visual storytelling abilities (i.e online content writing, blogs, social media)
  • Experience working with CMS, WordPress, LiveChat, etc
  • Good understanding of how to analyse data and key marketing metrics.
  • Previous experience with Google Analytics and data reporting.
  • Previous experience with social media management and running and/or managing digital marketing campaigns
  • Excels at problem-solving and approaching problems in multiple ways
  • Excellent IT skills, including Word, Excel and PPT

Desirable

  • Experience in the production of communication and marketing materials
  • Experience/knowledge of Salesforce
  • Self-contributor with critical attention to detail, deadlines, and reporting

 

About you:

The ideal candidate would have some marketing experience within either a charity, agency or commercial background. You would be passionate about understanding CAN online user journey and driving better conversion rates across CAN websites.

Strong project management skills and attention to detail are a must, as well as a creative and analytical mindset, and the ability to work with internal and external stakeholders.

We are a friendly and supportive team, and so this post would suit someone with a collaborative approach to projects.

 

How to apply:

Send your CV and a cover letter to explain why you fit for this role to

m.papayannakis@can-online.org indicating “Marketing Executive - Acquisition role” in the object.

Closing date for applications on the 31st of March 2020.

 

About us:

CAN will have been established for 20 years in September 2018 and are a registered charity and Social Enterprise.

We have an asset value of over £40m, run 5 Serviced offices in central London exclusively for charities, social enterprises and not for profit organisations and have a turnover of just under £6m, a customer base of over 1,300 people and are home to 170 organisations.

Our Vision is for a strong, impactful social economy that creates a better society.

We deliver on this by addressing the three key barriers: Premises, Skill and Finance.

 

Our values:

  • Collaborative: We work collaboratively, share skills & knowledge
  • Restless: Driven with creative hunger, we challenge norms, harnessing passion and energy to deliver.
  • Inclusive: Approachable, flexible and caring we have faith in people, respect individuality and give a voice.
  • Bold: We take risks, act transparently, with integrity, honesty and courage to challenge and be heard.

 

Category: Mezzanine